I own execution and optimization of digital marketing across paid media, web, and performance reporting for both B2C and B2B. I run multi-channel campaigns with a strong focus on efficiency, lead quality, and measurable impact, while coordinating internal teams, external partners, and sales. My role also includes hands-on web development and delivery of larger brand projects, including a nationally broadcast TV ad.

I was responsible for the full digital marketing setup, from strategy to execution, with a strong focus on B2B lead generation and ROI. I ran and optimized PPC, SEO, and HR campaigns, worked closely with sales and project teams, and made sure performance decisions were always backed by real data.

I took ownership of multi-channel PPC and paid social accounts, setting direction, optimizing performance, and driving lead generation for multiple accounts and clients. I worked hands-on with data, keyword strategy, and SEO insights, continuously testing and refining campaigns to improve efficiency and long-term results for clients.

I worked closely with the B2B sales team, taking care of digital communication and running Google Ads to support lead generation. I spent a lot of time in the data, helping analyze sales performance, and handled the day-to-day administration of the e-commerce store to keep things running smoothly.

I managed and analyzed digital campaigns across Google Ads and Meta, focusing on performance and marketing data reporting. Alongside paid media, I prepared newsletters and handled basic web administration, gaining a solid foundation in day-to-day digital marketing operations.